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Learn how to leverage Baidu keyword mining for product planning and SEO optimization. This guide outlines a step-by-step process to identify popular search terms, analyze trends, and assess competition to inform your product strategy and maximize organic traffic.
Using a traffic acquisition project as an example, let's explore how to understand search users' needs through Baidu keyword mining.
Product Expansion Goals
- Define a specific scope (e.g., financial tools)
- Add new search engine entries (new products or pages)
- Maximize SEO landing traffic while better meeting search users' needs
How to Evaluate a Keyword's Impact on This Goal
- Popularity (total search volume of the keyword group)
- Trend (sustained phenomenon or upward trajectory)
- Ability to capture a good ranking
- Competitors' effectiveness in meeting demand
- Competition intensity in the keyword field
Workflow and Best Tools
Order | Operation | Tools (Examples) |
1 | Generate seed words | 1. Expand existing business keywords (e.g., social insurance and housing fund)
2. Brainstorm within your area of responsibility (financial tools)
3. Competitor analysis (e.g., Soufun's housing eligibility calculator) |
2 | Generate expanded keywords (criteria: popularity, opportunity, or upward trend) | 1. Primary: "Aizhan PC Version - Keyword Expansion" (focus on popular keywords)
2. Secondary: "Aizhan - Keyword Mining - Search Volume" (assess competition difficulty; pursue if search volume is moderate and competition is low)
3. Supplementary: "Baidu Index - Demand Map" (identify related words with rising trends) |
Simultaneously | Verify keyword popularity | 1. "Aizhan PC Version - Keyword Expansion": search index, mobile search index (same data source as Baidu Index)
2. Backup: "Baidu Promotion - Keyword Planner" |
Simultaneously | Examine time trends (stable or growing) | "Baidu Index - Trend Research - All Time":
1. Check for monthly fluctuations (based on cross-year average)
2. Identify clear year-over-year growth trends |
3 | Analyze competitors and competition difficulty | 1. "Baidu Search" (intuitive and accurate)
2. Supplementary: "Aizhan - Keyword Mining - Competition Level" (for quantitative comparisons) |
4 | Summarize initial keyword mining output | Table: seed words, keywords, popularity, competition difficulty, time trends |
5 | Compare keyword groups | Table: priority, product, keyword group popularity, trend summary, difficulty summary |
- Author:Zhenye Dong
- URL:https://dongzhenye.com/article/mastering-product-planning-baidu-keyword-mining-guide
- Copyright:All articles in this blog, except for special statements, adopt BY-NC-SA agreement. Please indicate the source!